TIL that Warner Bros held two test screenings of its animated movie "Thumbelina". The first time around, the audience reaction was flat. For the next test, they prefaced the exact same footage with the Walt Disney logo. The test scores soared

http://articles.latimes.com/1997-06-01/entertainment/ca-64365_1_disney-animated-movie



Submitted March 18, 2015 at 12:49PM by fortissimo91 http://www.reddit.com/r/todayilearned/comments/2zg1fx/til_that_warner_bros_held_two_test_screenings_of/