Noobink: TIL a marketer for Kraft Foods rotated their square Shreddies cereal 45 degrees, and re-marketed them as the new "Diamond Shreddies". The new product showed a large increase in sales and test groups even reported a difference in flavor.

TIL a marketer for Kraft Foods rotated their square Shreddies cereal 45 degrees, and re-marketed them as the new "Diamond Shreddies". The new product showed a large increase in sales and test groups even reported a difference in flavor.

http://www.visualtargeting.com/diamondshreddies.html

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