Net Neutrality: Slow Load Times Kill Websites.

I clicked on a link from Reddit a minute ago, I watched the blank white page and the spinning loading icon in Chrome. Then after about 5 seconds of nothing, I closed the page and forgot about it. This happens often.

Slow load times kill websites. Not slow load times like a minute, slow loads like a few additional seconds. We've become spoiled by an internet that is equal and generally very fast.

When we lose on Net Neutrality, we need to be realistic and realize that a great majority of the pages we visit will now have annoyingly increased load time.

"Nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds."

http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html?pagewanted=all http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales https://blog.kissmetrics.com/speed-is-a-killer/