TIL the Backfire Effect occurs when, in the face of contradictory evidence, established beliefs do not change but actually get stronger

http://rationalwiki.org/wiki/Backfire_effect



Submitted February 11, 2015 at 07:01AM by MillionSuns http://www.reddit.com/r/todayilearned/comments/2vhhur/til_the_backfire_effect_occurs_when_in_the_face/