TIL that starting in 1988, the Harvard Medical School partnered with film and TV studios to insert the concept of the "Designated Driver" into popular consciousness. The project was a huge success.

http://www.hsph.harvard.edu/chc/harvard-alcohol-project/



Submitted February 25, 2015 at 02:47AM by diamond http://www.reddit.com/r/todayilearned/comments/2x17oa/til_that_starting_in_1988_the_harvard_medical/