TIL Mexican shamans began to use Coca-Cola in their religious rituals to heal worshippers. When Pepsi discovered this, they offered commissions to shamans to use Pepsi instead. When Coke began paying too, rival religious groups were formed based on which soft drink they used.

http://inthesetimes.com/article/2840/cola_wars_in_mexico



Submitted April 01, 2015 at 04:54PM by nothincleverhere http://www.reddit.com/r/todayilearned/comments/311l8r/til_mexican_shamans_began_to_use_cocacola_in/